Why starting with brand strategy is critical for startups
I was recently interviewed by Ashutosh Garg, the founder of Guardian Pharmacy chain in India, and of 'The Brand Called You, a global podcast that brings you Leadership Lessons, Knowledge, Experience and Wisdom from leading personalities across the World. In this podcast, we discuss the critical factors of branding and brand strategy and why these are critical for startups to get right from the very beginning. As I often say to clients, "Your business is your brand, and your brand is your business". Enjoy our chat!